Appvertising is one of the newest forms of virtual marketing. This tech-friendly approach is likely to continue to grow exponentially as more and more people pick up iPhones and other smart phones. Appvertising has its roots in the high popularity of apps – highly specialized applications or add-ons for the iPhone and smart phone world. Most marketers today realize how valuable a personalized advertising strategy can be. With appvertising, marketers get a way to get their messages across to the exact audience who wants to hear what they have to say.
It’s important to realize that appvertising has the potential to annoy users. When people feel that the app you have served up is little more than a fancy commercial, they are going to stop listening to you! The purpose of an app is to provide something of value to the user, whether that is information, entertainment, or social networking abilities. If you are covering at least one of these bases, you can work your marketing goals into the app, as well. Just take time to ensure that your app is going to be considered useful by the target audience!
Mobile marketing allows appvertising to go on nearly unchecked. That means there are lots of appverts out there waiting to snag your potential clients. As always in a crowded marketplace, quality can be the separating factor that sets you apart. Make your appvert stand out by filling it with great content or basing it on a dynamite concept. Alternatively, use the pulling power of an existing application and partner with them. A great example is DreamWalk, a mobile treasure hunt app that allows advertisers to created their own branded treasure hunts. The results will be well worth the time you spent coming up with the idea and carrying it out tastefully.
Appvertising allows your target audience to get information that is tailored to their interests and needs. The immediacy of an appvert offers something that no simple banner ad could ever match. It gives the user something fun to do or experience and subtly makes its pitch that your brand is their brand, that your company understands their individuality. After all, you made an app just for them!
